Development of the visual identity for a startup I co-founded. Crosswolf is a new brand in the CrossFit industry, aimed at eventually providing a wide range of functional fitness equipment, such as tape, sportswear, shoes, and more.
Similar to how Unisport.dk has become successful by appealing as a niche webshop to the soccer world, Crosswolf.dk aims to achieve the same within the CrossFit and functional fitness market.
The brand’s visual identity needed to reflect the values associated with the sport of CrossFit. You can view the entire project here 👇
Similar to how Unisport.dk has become successful by appealing as a niche webshop to the soccer world, Crosswolf.dk aims to achieve the same within the CrossFit and functional fitness market.
The brand’s visual identity needed to reflect the values associated with the sport of CrossFit. You can view the entire project here 👇
The brand identity extended beyond the logo to encompass a variety of touchpoints, effectively communicating the brand's values. This included merchandise, social media advertising, and the design of the products themselves, particularly the premium elastic sports tape that Crosswolf is renowned for.
In addition to crafting brand visuals, I created a range of video advertisements to support promotional campaigns and enhance brand equity. Watch a few selected videos below.
