In charge of the development of a new CVI for Crosswolf - a niche start-up within the Crossfit and functional fitness world. Being a co-founder of the company, I had full authority and responsibility for creating a new visual identity for the brand that would not only represent the values of the brand, but also contribute to attracting potential customers and creating stronger brand equity.
Crosswolf is a specialized brand positioned to become the leading provider of high-quality CrossFit and functional fitness equipment. Having originated with premium elastic thumb tape, the brand is committed to expanding its product range to comprehensively address the equipment needs of all CrossFit athletes.
Explore more brand variations on Crosswolf's official Instagram account: @crosswolf.dk
https://www.instagram.com/crosswolf.dk/
https://www.instagram.com/crosswolf.dk/
In addition to crafting brand visuals, I created a range of video advertisements to support promotional campaigns and enhance brand equity. Watch selected videos below.
